
A representative sampling of shoppers who, through discussion, enable managers to assess customer needs in a particular store or group of stores. Discussion often involves shopping convenience, store sanitation, and other factors that contribute to customer satisfaction.
Found on
http://www.encyclo.co.uk/local/20108

A group of selected people, usually a cross-section of a population, whose purchasing habits are monitored by an organization, in order to provide feedback on products, services, etc., which are used
Found on
http://www.encyclo.co.uk/local/22643
No exact match found.